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Norway Marketing Manager, Ostomy, Hollister

Hollister Incorporated

En global bidragsyter 

Hollister Incorporated er et selvstendig, ansatteid selskap som utvikler, produserer og markedsfører helseprodukter og -tjenester over hele verden.

Vi tilbyr avanserte medisinske produkter for stomipleie, som inkluderer de to sterke globale merkevarene Hollister Ostomy og Dansac Ostomy –Blære og urinveier, kritisk pleie og sårpleie. Vi tilbyr også innovative helseprogrammer og -tjenester, samt undervisningsmateriell for pasienter og helsepersonell.

Hollister har arbeidet for helsepersonell og pasienter i mer enn 95 år ved å utgjøre en forskjell i livene til mennesker over hele verden. Vi jakter nå på en dyktig Market Manager som med lidenskap kan skape resultater for Hollister.

The Marketing Manager will be responsible for identifying and executing medium and long-term Nordic strategies to grow profitably Dansac and Hollister product sales in the local country.  This position will have a deep understanding of the market through solid market research and competitive analysis and distill insights for continued growth and increased customer satisfaction. The Marketing Manager will develop Annual Marketing Plans and Go 2 Market Plans together with the Nordic marketing team that are aligned with Global Marketing and ensure local specific growth plans.  The Marketing Manager will have an integral role in identifying products and services needed and plan and execute product launches, set pricing strategies and execute marketing campaigns. The Marketing Manager will provide leadership to the marketing team and work closely to the sales team to support the business unit in achieving its annual and medium term sales and contribution targets.


 Market Understanding/Competitive Intelligence/Decision Analytics

  • Consolidate and analyze national market and sales data, highlight trends and distil insights including competitor strengths and weaknesses.  Segment the market and develop specific action plans aligned to product strengths.
  • Design and conduct market and competitive research, clinician surveys, and collect primary and secondary research and analyse information and distill insights with the Business Unit and Global Marketing.
  • Determine gaps in market understanding and design research or information gathering tools to fill identified gaps
  • By maintaining close contact with and knowledge of the market, develop and recommend strategies & tactics
  • Lead and develops response to competitor activities & programs
  • Keep updated on reimbursement, tenders, regulatory and healthcare policy & trends, develop a deep understanding of the local tender market and its changes and assess their impact on medium/long-term growth. 
  • Develop Health Economics evidence in support of the portfolio.
  • Identify key metrics and leading indicators of strategic implementation.  Measure effectiveness of tactics via campaign RoI, provide on-going insights & recommendations, identify non-performing areas and suggest next steps to rectify.

Develop and Implement the Strategy

  • Create the objectives, goals, strategies and tactics (OGST) for the local market in aligment with the Nordic Annual Marketing Plan. Segment and quantify the market opportunities. Create the segmentation, positioning and targeting of the overall strategy for multiple channels.
  • Develop relationships with KOLs, Associations and Consumers.
  • Co-travel with field sales team members to customer sites to develop key insights by continuously improving understanding of the issues the sales team faces, customer needs and market changes.
  • Determine optimal product portfolio strategy for the business unit based on market needs and economics (in conjunction with Global Marketing).
  • Define additional product portfolio needs and drive programs to fill gaps. Identify and prioritize new products.
  • Define product requirements. This includes understanding reimbursement and health economic needs for the local market and translating these requirements into specific clinical and or other study deliverables.

Sales and Tender planning/support

  • Plan marketing campaigns and programs and drive to execution.
  • Identify key marketing strategies & tactics that support sales activities and achievement of annual sales targets.
  • Co-travel with/support sales representatives with particular focus on challenging accounts.
  • In conjunction with Sales & Marketing Director, capture data on product opportunities, monitor new product launches, meet forecast numbers, monitor revenue performance and provide additional marketing support where needed to achieve revenue targets.
  • Represent marketing in tender process

Marketing Communications, Functional Coordinator & Organisational Development

  • Develop & execute communications strategy for brand/new products ensuring alignment with global marketing communications. Determine channels of communication (what, how, when, where).
  • Develop effective relationships with Global Marketing Organisation and other key corporate individuals to ensure effective market planning & implementation.
  • Develop effective relationships with the Dansac and Hollister Marketing teams to coordinate product launches and activities and to ensure effective communication with nurses to differentiate the two Ostomy brands.
  • Ensure efficient coordination with sales and customer services teams for all marketing campaigns.
  • Localize and implement the global product positioning/messaging.
  • Develop local product trials and positioning.

Finance Management/Budgets, Planning and Forecasting

  • Ensure marketing activities are implemented within budget.
  • Contribute to business unit annual planning process with product/brand sales input.
  • Be responsible for the marketing budget and achieve agreed levels of return from marketing programs.

If necessary, some projects can be added or some of the duties mentioned above could be modified.

Essential Functions of the Role**:

Ability to operate a computer and utilize standard office equipment. Ability to travel 20 - 30 nights , including internationally.

Work Experience Requirements

  • Number of Overall Years Necessary: 5-8

5+ years of overall business experience, with at least 3 years of progression marketing and/or new product development roles in the healthcare arena.

Preferred experience:

  • Product launch, marketing planning and campaign and event management
  • Project management
  • Forecasting and sales analysis
  • Solid understanding of public tender process locally
  • Solid understanding of cooperation with HCPs and compliance rules to be met
  • Marketing communication
  • Understanding of patient, consumer marketing
  • Understanding of clinical studies

Education Requirements

Minimum of Bachelor's degree in marketing, business, science or related area. A master´s degree would be preferable.

Specialized Skills/Technical Knowledge:

  • Experience in developing innovative strategies and driving the execution of strong top-line product sales growth.
  • Ability to effectively prioritize multiple demands, make good decisions and action promptly
  • Ability to execute based on data driven customer insights, demonstrated quantitative analysis skills
  • Demonstrated ability to work under pressure, to meet deadlines and be responsive
  • Creative ability/innovative combined with energy & enthusiasm to develop & implement campaigns
  • Proven ability to lead teams to achieve results
  • Experience in PowerPoint and Excel.
  • Can assert own ideas and persuades others; gains support and commitment from others; mobilizes people to take action.  Projects a positive image and models desired leadership behaviours
  • Strong verbal and written communication and interpersonal skills
  • Insightful and forward looking; strategic thinker
  • Self-starter
  • High level of business maturity
  • Good understanding of financial data and market and product analysis

Local Specifications (English and Local Language):

  •      Fluent in local language & English

** To comply with regulations by the American with Disabilities Act (ADA), the principal duties in job descriptions must be essential to the job. To identify essential functions, focus on the purpose and the result of the duties rather than the manner in which they are performed. The following definition applies: a job function is essential if removal of that function would fundamentally change the job.

Kontaktperson: Ingar Koren; koren@ikc.no  - 909 54 002 

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